Yahoo’s Chief Executive, Marissa Mayer, will not be denied her place at the competitor’s table. The company has bought several small, mobile start-ups since she assumed the helm of running the company.
Recently, Yahoo acquired Blink, a mobile messaging service company that allows users to send messages that self-destruct, determines who views the messages, and places time limits on messages.
It is reported that Blink has on record over 430 million monthly users of its mobile products, while the market shows an increase in trend of online video streams and viewership.
The company’s major competitor, Whatsapp, was gobbled up my Facebook for a mammoth sum of $19 billion by Facebook, its largest acquisition to date.
Snapchat, another competitor, recently came under scrutiny and had to settle charges with U.S. regulators that accused the company of deceptive practice in promising consumers that photos sent on its service disappeared in a timely manner.
The company had earlier rejected a $3 billion buyout offer from Facebook Inc.
Today, more and more companies are showing interest in mobile messaging apps particularly as their free service continue to gain popularity and garner interest among consumers especially in emerging markets.