WICB Inks New Deal With Digicel

The West Indies Cricket Board (WICB) has signed a new contract with Digicel a mobile phone network provider operating in 33 markets across the Caribbean, Central America, and Oceania regions.

cricket ball & batThe company is owned by the Irish billionaire Denis O’Brien, is incorporated in Bermuda, and based in Jamaica.

The deal with the telecom sponsor Digicel will last for a period extending to the next four years.

The international telecom giant will sponsor the men’s team, as well as the women’s and the Under-19 teams for the first time.

As part of the deal, Digicel will also help regional territories develop their coaching clinics to find and harness the skills of young players for the future.

In addition, the company will assist the WICB in its broadcast of the Professional Cricket League Regional 4-Day Competition — their local first-class competition.

“The new partnership meets a number of our strategic commercial goals, and we are delighted to be continuing our long association with Digicel,” Michael Muirhead, WICB’s chief executive officer reportedly said.

“This new era sees an expanded level of support for all of our teams and a focus on growing the next wave of Caribbean cricket champions in all formats.”

John Delves, chief commercial officer at Digicel Group, according to a press report also said: “The stunning recent successes of the men, women’s and U19s teams have once again broadened the appeal of the game and excited new audiences.

“We are delighted to be involved now with all of the WICB teams and particularly pleased to be partnering on the coaching clinics which will help to nurture future champions from the Caribbean,” he added.

Carol Maye, Readers Bureau, Fellow

Edited by Jesus Chan

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