Consequently, many of these companies are doubling down in their marketing effort to ensure that they are not left behind in capitalizing on this new trend in consumer demand or marketing opportunity.
Today, it is estimated that American consumers spend over $11 billion per year on the purchase of water. This multibillion dollar business is also poised for further growth in the future as marketing companies ratchet up their promotional and advertising effort.
This healthy alternative of bottled water foisted upon the undiscerning consumer is rooted in the ethos of capitalism which convinces people to not only spend what they don’t have, but also spend more than necessary to satisfy their wants.
The fact is despite the advertising and promotional messages touted about the virtues of bottled water tap water is not only potentially more healthful but also costs 2000 times less.
Truth be told, tap water is more highly regulated and monitored for quality than bottled water.
It is closely regulated by the Environmental Protection Agency under the Clean Water Act of 1977.
Bottled water, although regulated by the Food and Drug Administration, is not subject to all the same testing requirements as tap water.
The following staggering facts regarding plastics, the primary package of bottled water, also ought to give one reason to pause:
- It takes over 700 years for plastic to decompose.
- Plastic pollution is a world-wide problem. There is a growing “garbage patch” of plastic estimated to be more than twice the size of Texas floating in the North Pacific Ocean.
- Ecosystems and wildlife are negatively impacted by plastic debris.
- Disposable plastic water bottles are made out of oil which is a finite natural resource. Plastic bottles require energy to make and transport. Currently, the amount of oil we use to produce water bottles each year (17 million barrels) could fuel over 1,000,000 cars for an entire year.
So, yes, water is a better alternative to the sugary drinks and sodas now available on the market, but my golly, does it have to be bottled water where tap water is readily available and at significantly less cost?
Edited by Jesus Chan
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