NEWS

WHO Reveals Shocking Extent Of Exploitative Formula Milk Marketing

The second report in a series detailing exploitative marketing practices employed by US$ 55 billion baby formula industry, shows parents, particularly mothers, are being insidiously and persistently targeted online

Formula milk companies are paying social media platforms and influencers to gain direct access to pregnant women and mothers at some of the most vulnerable moments in their lives. The global formula milk industry, valued at some US$ 55 billion, is targeting new mothers with personalized social media content that is often not recognizable as advertising.

Read more ā€” WHO

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Edited by Jesus Chan

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