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TV Ratings Count

TV Ratings CountYes, TV ratings matter and Fox News Channel certainly made it count during the coverage of the midterm elections. It was the most-watched network — on broadcast and on cable.

The network outfoxed CNN and MSNBC in both total viewers and within the 25-54 age group demographics, combined during primetime hours.

That said, all the cable networks took a shellacking too, showing lower numbers compared to the 2010 Midterm elections:

Fox News was down -9% in viewers and down -31% in the demo; CNN was down -13% in viewers and down -12% in the demo; and MSNBC was also down -13% in viewers and down -22% in the demo.

At 10pmET, when the broadcast networks aired special reports, Fox News averaged 6.6 million viewers, topping No. 2 CBS which averaged 5.4 million viewers.

Fox News breaks new grounds when for first time they were able to top all the broadcast networks in the A25-54 demo.

  • 10pmET: (Total Viewers | A25-54 demo)

FNC: 6,607,000 / 1,825,000 A25-54
CBS: 5,408,000 / 1,548,000 in 25-54
NBC: 4,225,000 / 1,484,000 in 25-54
ABC: 3,147,000 / 1,083,000 in 25-54
CNN: 1,936,000 / 912,000 in 25-54
MSNBC: 1,594,000 / 566,000 in 25-54

  • 8pmET – 11pmET:

FNC: 6,310,000 / 1,662,000
CNN: 2,107,000 / 909,000
MSNBC: 1,687,000 / 525,000

Yvad Billings, Readers Bureau, Fellow

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