Tag: Xiaomi


China’s Xiaomi Seeks New Positioning Strategy With New Phone

The new smartphone star Xiaomi is ratcheting up the ante by going upmarket and positioning itself against Apple’s iPhone. The Chinese manufacturer, known for ultra-low-priced handsets, on Thursday unveiled a new model that Chairman Jun Lei said is comparable to Apple’s iPhone 6, but thinner, lighter, and much cheaper. The 16-gigabyte phone will cost less than half of an iPhone […]