Tag: ucc

NEWS

Dr. Longkeng Ngouana — Brand Jamaica “Severely Underleveraged”

International Monetary Fund (IMF) Resident Representative, Dr. Constant Longkeng Ngouana in a press report noted that Jamaica should be reaping greater economic benefits from the strength of the country’s brand, which he has described as being “severely under-leveraged.” “The strength of the Jamaican brand around the world should be generating, even more, visitors, although (the number) is already high,” reportedly […]