The second report in a series detailing exploitative marketing practices employed by US$ 55 billion baby formula industry, shows parents, particularly mothers, are being insidiously and persistently targeted online Formula milk companies are paying social media platforms and influencers to gain direct access to pregnant women and mothers at some of the most vulnerable moments in their lives. The global […]
According to Investopedia.com, a marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market. A marketing plan details the outreach and PR campaigns to be undertaken over a period, including how the company will measure the effect of these initiatives.” A marketing plan may be a […]
International Business Machines Corporation, the American cloud platform, and cognitive solutions multinational technology and consulting company is splitting itself into two public companies. This move comes after years of attempting to remake itself and regain its leading position in the technology space. IBM will list its IT infrastructure services unit, which provides technical support for 4,600 clients in 115 countries […]
It is being projected that there will be 14,000 additional jobs in the local outsourcing industry by March 2020. Cheryl Neufville-Crooks, Business Process Industry Association of Jamaica Marketing Specialist, made the projection while addressing a Jamaica Information Service ‘Think Tank’ on Monday. Mrs. Neufville-Crooks said more than 36,000 Jamaicans are currently employed in the sector. It is anticipated that further […]
Imitation is the sincerest form of flattery. Charles Caleb Colton Napoléon Bonaparte, the French statesman and military leader who rose to prominence during the French Revolution and led several successful campaigns during the French Revolutionary Wars, is reported to have said, China, “That is a sleeping dragon. Let him sleep! If he wakes, he will shake the world.” Now, nearly […]
Internet marketing doesn’t just involve advertising. Internet marketing also involves making sure a website is properly set up and designed so search engines can locate that website and sequence it in search engine listings. If an internet business website can’t be located online that business will likely fail. Marketing a business website by designing it with specific keywords in mind […]
Proctor & Gamble Co. is doubling down on its new strategic approach in the growth, development, and marketing of its brand. The company has projected brand divestitures that would account for 14 percent of its sales (approximately $11.5 billion) compared to an earlier target of 10 percent. “The businesses we’re exiting are not bad businesses. Most simply do not play […]
