Tag: consumers


U.S. Consumer Confidence Takes A Nosedive

U.S. consumer confidence fell more than expected last month, given the resurgence of COVID-19 in many different states. The infectious plague continues to play havoc within the economy without any immediate end. The latest survey paints an ugly picture of consumers’ negative outlook on the economy’s prospects over the next six months. The consumer confidence index showed a drop of […]


American Consumers Spend Billions In Holiday Shopping Spree

Americans spent $7.4 billion online on Black Friday and $4.2 billion on Thanksgiving Day. With the unemployment rate at 3.6% and a stable economy, shoppers were out in large numbers or online to swoop up the deep discounts offered by merchandisers over the holiday period. Consumers spent $11.6 billion online over the two days. Friday was also the biggest day […]


Mobile Marketing The New Game In Town

Professor Andreas Marcus Kaplan defines mobile marketing as “any marketing activity conducted through an ubiquitous network to which consumers are constantly connected using a personal mobile device.” Today, mobile marketing is not only gaining momentum among businesses, but also is now included as part of the marketing program at some schools. However, it is important to understand the principles of […]