Just a couple of years ago, TikTok was nothing more than another social media platform for dancing and singing teenagers. And now, here we are in 2023, with TikTok now arguably the most popular social media app in the world, beating long-existing platforms like Facebook, Instagram, and YouTube. How has this happened? What makes TikTok so competitive? There are several […]
In an era where companies no longer compete locally but globally, they have no choice other than to up the ante if they want to not only survive, but to compete successfully in today’s business environment. This, therefore, calls for developing and implementing a winning strategy in order to meet the challenges in a newly competitive global marketplace. Consequently, one […]
