Tag: Company


BP Sees Mammoth Increase In Profit

BP plc, the British oil and gas company has seen its profits for the first quarter of this year more than doubled after oil and gas prices soared. The energy company reported an underlying profit of $6.2 billion compared to $2.6 billion in the same period last year. BP said the increase was ahead of expectations and due in part […]


British Company Sacks 800 Employees Via Video Call

British shipping company P&O Ferries invoked condemnation for its action by firing 800 employees with the view of having them replaced with cheaper agency workers. Employees were told via a video call to get off the ship as it was their final day of employment. Some refused to leave their ships in protest and were forcibly removed. P&O said it […]


Peloton Recalls Treadmills

Peloton the exercise equipment company has announced a recall of its treadmills. The move comes against the backdrop of reported multiple injuries and the death of a child in an accident. The company had initially denied reports of the danger of using its exercise equipment. Chief Executive Officer John Foley, however, has now apologized for the company’s initial reaction to […]


Apple — The Most Valuable Public Company In The World

Apple Inc., the American multinational technology company with its headquarter in Cupertino, California, is now reported as the most valuable company in the world. The company designs, develops and sells consumer electronics, computer software, and online services. The company’s shares jumped more than 10% last after the company reported earnings, reaching an all-time high. The stock rose another 2.5% on […]


Boeing Set To Cut Jobs

Boeing says it is eliminating more than 12,000 U.S. jobs, including involuntary layoffs of 6,770 US workers as the largest American planemaker restructures in the face of the coronavirus pandemic.  Boeing also disclosed it plans several thousand remaining layoffs in the next few months but did not say where those would take place. The company announced in April it would […]


Amazon Got PillPack!

Again, Amazon is on a roll; this time it’s forging its way into the pharmaceutical industry. The announcement has already shaken up the pharmaceutical industry sending stocks on a downward spiral. The giant American electronic commerce and cloud computing company has announced plans to buy online pharmacy PillPack, thus creating fears among rival healthcare firms of new competition from the […]


Positioning A Company’s Brand

In today’s competitive marketing environment, companies must choose the competitive advantages upon which they want to position their product or service in order to maintain any degree of success. This full mix of benefits or solutions on which a company’s product or service is differentiated and positioned within the marketplace is referred to as the brand value proposition. It provides […]