Tag: brand


Gap Set To Go West

The Gap, Inc. will soon be selling Kanye West’s Yeezy brand in its clothing company. The rap superstar will design adult and children’s clothing that will be on offer at the chain’s stores starting next year.  Yeezy is best known for pricey sneakers that sell out online quickly, but the footwear will not be part of the deal, according to […]


Dr. Longkeng Ngouana — Brand Jamaica “Severely Underleveraged”

International Monetary Fund (IMF) Resident Representative, Dr. Constant Longkeng Ngouana in a press report noted that Jamaica should be reaping greater economic benefits from the strength of the country’s brand, which he has described as being “severely under-leveraged.” “The strength of the Jamaican brand around the world should be generating, even more, visitors, although (the number) is already high,” reportedly […]


Proctor & Gamble Co. In Brand Culling Mode

Proctor & Gamble Co. is doubling down on its new strategic approach in the growth, development, and marketing of its brand. The company has projected brand divestitures that would account for 14 percent of its sales (approximately $11.5 billion) compared to an earlier target of 10 percent. “The businesses we’re exiting are not bad businesses. Most simply do not play […]


Positioning A Company’s Brand

In today’s competitive marketing environment, companies must choose the competitive advantages upon which they want to position their product or service in order to maintain any degree of success. This full mix of benefits or solutions on which a company’s product or service is differentiated and positioned within the marketplace is referred to as the brand value proposition. It provides […]