According to the National Retail Federation’s Cyber Monday Expectations Survey conducted by Prosper Insights & Analytics over the weekend, 126.9 million (52.3%) shoppers plan to shop online on Cyber Monday, down slightly from the 131.6 million who planned to participate last year.
In a report on nrf.com, NRF President and CEO Matthew Shay is quoted as saying, “For today’s shopper, every day is ‘Cyber Monday,’ and consumers want and expect great deals, especially online, throughout the entire holiday season – and they know retailers will deliver.”
“Retailers will still offer unique deals exclusive to Cyber Monday, but consumers also know shopping on Cyber Monday won’t be their last chance to find low prices and exclusive promotions,” added Shay.
In the survey, consumers when asked how they plan to shop on Cyber Monday, 24.5 million (19.3%) indicated that they will use their mobile device, and eight in 10 (84.5%) said they will use their home computers to shop online.
Online shopping is becoming increasingly important and more and more retailers are paying attention to this trend and the buying behavior of consumers.
Today, retailers are eager to meet consumer demand at every contact point and report shows that nearly seven in 10 (69.1%) retailers polled in Shop.org’s July eHoliday survey said they invested in optimizing their mobile websites prior to the holiday season, up from the 57.4 percent who said so last year.
Additionally, the latest Shop.org’s eHoliday survey found that 97.6 percent of online retailers polled say they will offer specific Cyber Monday deals.
Yvad Billings Readers Bureau, Fellow
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