International coffee chain Starbucks has reportedly entered an agreement with Caribbean Coffee Traders Ltd, to open its first café in Jamaica.

Starbucks on its website noted that the operation will be a joint venture between CEO of Margaritaville Caribbean Group, Ian Dear, and Deputy Chairman and CEO of Sandals Resorts International, Adam Stewart.

This new move will make Jamaica the 17th market in the Latin American and Caribbean region for the international coffee store giant.

“Jamaica is a country blessed with a rich culture and heritage, particularly with its locally grown and world-renowned Blue Mountain coffee, which Starbucks has sourced as a specialty offering for over 40 years,” said Ricardo Rico, Starbucks general manager and vice president for Latin America operations.

“We are delighted to build on this legacy and continue our expansion into the Caribbean by introducing the Starbucks Experience in Jamaica for the first time. As we position the brand for continued growth, we are proud to add Caribbean Coffee Traders to our strong network of licensing partners and leverage their proven market capabilities to reach new customers.

At the same time, Dear has applauded the move by positing the view that this will provide a global platform for the renown Blue Mountain coffee.

 “We are thrilled to welcome Starbucks, a globally recognized brand, to Jamaica. Leveraging our knowledge of the local market, we will deliver the Starbucks Experience and create a global platform for Jamaica’s locally grown Blue Mountain coffee,” noted Dear.

“Our organizations share similar values, including our dedication to the customer experience, commitment to our crew members, and responsible corporate citizenship.”

Starbucks currently has 42 stores across Aruba, the Bahamas, Curacao, Puerto Rico, and its newest market, Trinidad and Tobago.

The American coffee company and coffeehouse chain, founded in Seattle, Washington in 1971 have over 25,000 stores globally.

Nigel Belle, Readers Bureau, Fellow

Edited by Jesus Chan

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