Jamaica

Reggae Sumfest Set To Draw Large Influx Of Overseas Visitors

According to Minister of Tourism, Hon. Edmund Bartlett, there are indications that the tourism mecca Montego Bay should see a huge influx of overseas visitors in the coming weeks.

“Montego Bay will be buzzing, and everyone is excited with what the Festival brings to our shores and the trickle-down effect on businesses all over. After three decades of providing patrons from across the globe with exceptional entertainment, Reggae Sumfest has undoubtedly earned its place as the biggest reggae music festival in the world,” said Mr. Bartlett.

The Reggae Sumfest Music Festival, slated for July 16 to 22 [Montego Bay], must take credit for the additional inflow, “as hotels have been reporting increased bookings” as a result, noted the Minister.

He said the Ministry supports the event and noted that festivals like these make a meaningful contribution to the local economy.

He also noted that although the Festival suffered a setback because of the COVID-19 pandemic, it has rebounded with much fanfare.

“Despite disruptions to its annual staging due to the COVID-19 pandemic, much like Jamaica’s tourism sector, the Festival has rebounded with a bang. As Minister of Tourism, I am pleased to join Downsound Entertainment and the entire Reggae Sumfest team in celebrating the 30th anniversary of one of Jamaica’s greatest cultural and entertainment events,” the Minister said.

Meanwhile, the President of the JHTA, Robin Russell, has reportedly said the hotels and Airbnb are doing a booming business on the back of the Festival.

“All the hotels are full. Sumfest looks very positive, everybody is excited,” he reportedly said.

“I am hearing that villas and Airbnb properties are full as well. We have been referring to villas and Airbnb, and from all indications, they can’t get a room in the MoBay area and far up the line. It must also be noted that the hotels have already been enjoying a bumper season coming into Sumfest week,” Mr. Russell said, adding that the festival “has really put the numbers above and beyond.”

Mayor of Montego Bay, Councilor Leeroy Williams, said the tourism capital will be renamed ‘Sumfest City’ for the month of July.

“The St. James Municipality will continue to play its part in ensuring that the July 16 to 22 Festival has yet another successful staging,” the Mayor added.

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Edited by Jesus Chan

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