Recent News


Brand Strategy Decisions – A Major Challenge

Building a strong brand is the quest of any marketer who wants to create a meaningful difference within the marketplace. This, however, is not an easy task as it requires strategic thinking, an understanding of the dynamics of a competitive market environment as well as recognizing the capabilities and limitations of the organization for which one works. The following therefore […]


Customer Service – A Link To Profit

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” — Charles Darwin Today, as the marketing environment becomes more and more competitive exceptional customer service must now not only be viewed as an integral part of a company’s business but also should be seen as an indispensable component. […]


A Ten Dollar View Of Technology

  Today, given the rapid rate at which technology changes, it’s like a wonderland. Products considered to be wonderful, innovative and creative one moment can disappear the next as the advance in technology makes them redundant in quick time. When Charles Babbage pioneered the invention of the computers in the 1830s, he did so with the view of calculating large […]


Yanique Thompson Qualifies At World Youth Games

Jamaican sprint hurdler Yanique Thompson showed her class with a second Youth Leading time in two months in qualifying forThursday afternoon’s world title final in the Ukraine. Thompson clocked 13.10 seconds minutes after American Dior Hall had run 13.16, undercutting the Jamaican’s previous mark of 13.23 seconds. Rushelle Burton who ran a personal best 13.37 in qualifying from her semi-final will […]


West Indies Team To face Pakistan In Guyana

The West Indies Board’s Selection Panel on Thursday named the 13-man squad for the upcoming One-Day Internationals against Pakistan in Guyana. The matches will be played at the Guyana National Stadium on Sunday, July 14 and Tuesday July 16. The series will also mark the return of international cricket to Guyana after a one year absence and will include five One Day Internationals […]


Fishtail Dress Is Back!

Fashion may be best described as a popular style or the latest trend particularly in clothing and accessories. Unlike fads, fashion tends to grow slowly, remain popular for a while and then decline slowly. Think, for example, of the more formal “business attire” look of corporate dress of the 1980s and 1990s which gave way to the “business casual” look […]


Jennifer Lopez’s Performance In Turkmenistan Puts Her In Hot Water

Turkmenistan is a country that does not readily appears on one’s radar let alone viewed as a venue for an American top performing pop star. It is formerly known as Turkmenia and is one of the Turkic states in Central Asia. It is bordered by a number of countries that includes, Afghanistan, Iran, Uzbekistan, and Kazakhstan. It is also bordered […]


Can The Windies Continue Their Winning Ways?

West Indies is set to move one step closer to the final of the Celkon Mobile Tri-Nation one-day international series when they take on India at Port of Spain, Trinidadad and Tobago, on Friday, July 5. Coming from a celebrated victory over India after their first clash at Sabina Park, Kingston, Jamaica, last week, West Indies will again look to […]


Gayle’s Blast Puts West Indies Ahead

The “man of the hour,” Christopher Henry Gayle blast his way to his 21st One Day International Century to lead West Indies to a comfortable victory over Sri Lanka in the first match of the tri-nation cricket series at Sabina Park on Friday afternoon. Gayle’s exciting knock of 109 from 100 balls includes 9 fours and 7 sixes. This allowed the WI […]


Student Loans Woes

Discussions are now in high gear in Washington on new rates to be imposed on student loans in July. Both parents and students are jittery as they anxiously await the announcement from their protectorate – the politicians. Today, the daunting cost of education in the United States is proving to be more and more prohibitive for middle income and working […]