U.S. based streaming platform Netflix says its new strategy of offering cheaper, ad-supported tier of membership has yielded positive result.

The company says it’s seeing almost five million active users per month.

Netflix launched this lower priced subscription option with commercials last November in 12 markets, including the U.S.

It was designed to attract more customers and add a new revenue stream as competition for online viewers intensified.

Netflix reported 232.5 million paying subscribers around the world as of the end of March.

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Edited by Jesus Chan

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