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MSNBC Continues Its Struggles To Be Relevant

MSNBC_logoMSNBC continues to struggle to strategically define itself and, moreover, claim a clear position in the media market place.

Over the years it has juggled, shifted, and abandoned programs of all sorts as well as changed personnel of all political stripes.

So, come next week, two new programs with the two old hosts will be foisted on viewers who for the most part do not care for either.

According to a memo from Phil Griffins starting next week, there will be two “new” anchors to the network.

“I’m happy to share the good news that Kate Snow will join our anchor team and be in the chair from 3:00pm to 5:00pm each day. Please join me in welcoming Kate to our dayside lineup, and also congratulating her on another new role – as announced earlier today, Kate is now the anchor of the Sunday edition of NBC Nightly News,” Griffins said.

He also said that Brian Williams will be leading live, breaking news coverage that will help viewers navigate big moments.

Griffin added, “On Monday, September 28, Chuck Todd’s new show will debut at 5pm. MTP Daily will bring the insight and power of Meet the Press to our air every day of the week. We hope it will become the daily cable news show of record for the 2016 campaign.”

Already, many viewers are frowning at the new line up while others are in a wait and see mode.

That said, it is difficult to see what new niche MSNBC is seeking to carve out from those new programs and the best that may be said is more of the same.

Yvad Billings, Readers Bureau, Fellow

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