BUSINESS

Meta’s Threads App Sparks Controversy And Competition

Meta, the parent company of Facebook and Instagram, has launched a new app called Threads, which aims to rival Twitter as a platform for public conversations with text. The app, which was released on Wednesday, July 6, 2023, has quickly gained millions of users but has also faced some challenges and controversies.

Threads allow users to create and join threads similar to tweets but with a limit of 500 characters. Users can also follow other users, like and reply to threads, and use hashtags and emojis. The app is integrated with Instagram, so users can log in with their Instagram account and bring their followers over.

According to Meta, Threads is designed to foster friendly and open conversations among users, especially content creators with a large Instagram audience. Adam Mosseri, the head of Instagram, said in a video that Threads would offer more features and tools for creators to monetize their content and engage with their fans.

However, not everyone is impressed by Threads. Twitter’s lawyer sent a cease-and-desist letter to Meta on the same day of the app’s launch, accusing the company of stealing trade secrets and scraping follower data from former Twitter employees. Twitter also threatened to take legal action against Meta for copying its app and infringing its intellectual property rights.

Meta denied the allegations, saying that none of the Threads engineering team was a former Twitter employee and that the app was not a copycat of Twitter. Meta also noted that it was not scraping any data from Twitter and that it was respecting the privacy and preferences of its users.

Some users also complained about the app’s lack of a desktop version, the algorithmic feed that prioritized popular threads over relevant ones, and the difficulty of finding interesting content or people to follow. Some users also reported glitches and bugs in the app, such as threads disappearing or not loading properly.

Some advertisers and content creators also expressed skepticism about the app’s monetization potential and user engagement. They said that Threads was too similar to Twitter and that it did not offer any unique value or incentive for them to switch or use both platforms. They also said that Threads was too late to enter the market, as Twitter already had a loyal and established user base.

Despite the criticism and competition, Meta said that it was confident in Threads’ growth and success. Mark Zuckerberg, the CEO of Meta, said in a thread that Threads had reached 10 million users in seven hours and 30 million users by Thursday morning. He noted that Threads was a “game-changer” for social media and would revolutionize how people communicate online.

He also hinted that Threads would soon introduce more features and innovations, such as voice threads, live threads, video threads, and augmented reality threads. He said that Threads would leverage Meta’s expertise and resources in artificial intelligence, virtual reality, and the metaverse.

He said that Threads was not just an app but a vision for the future of social media.

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Readers Bureau, Contributor

Edited by Jesus Chan

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