BUSINESS

Meta Go Threads To Compete With Twitter

Meta, the company that owns Facebook and Instagram, is launching a new app called Threads that is set to compete with Twitter for real-time digital conversations.

The app will be connected to Instagram, allowing users to follow people they already do on the photo-sharing platform. The app will be released on Thursday, July 6.

Threads is Meta’s attempt to capitalize on the chaos at Twitter, which has faced numerous controversies since Elon Musk bought the company for $44 billion in 2022.

Musk has changed Twitter’s algorithm, content moderation rules, and verification process and imposed limits on how many tweets users can read per day. These moves have sparked an outcry from many Twitter users and advertisers, who have accused Musk of ruining the platform.

Threads will offer a similar experience to Twitter, with users able to share text-based updates and follow topics and accounts of interest.

Meta hopes to attract users who are dissatisfied with Twitter or looking for an alternative platform for public conversation.

Threads will also leverage Instagram’s existing user base and features, such as stories and reels.

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Readers Bureau, Contributor

Edited by Jesus Chan

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