BUSINESS

McDonald’s Stepping Up Its Coffee Game…

And as the company says “lovin’ is greater than hatin’”

Over the past few years, McDonald’s has been under the weather due to intense competition, stagnant revenue streams, declining customer traffic, negative sales growth, as well as other external factors.

However, the company has been reinventing itself by not only restructuring its store, but also rethinking its menu.

McCafé-LogoIt has been going aggressively after the breakfast share of the market by expanding its coffee portfolio through its McCafe brand.

The company has recently witnessed a turnaround in its fortune by reporting for the first time in two years a 0.9 percent increase in sales in its U.S. same-stores.

The company’s global same-store sales increased by 4%.

“Consumers have more choices than ever about where to dine, and our operational growth-led turnaround is focused on appealing to customers in the areas that matter most to them – great-tasting, high-quality food, convenience and value,” reportedly said McDonald’s President and Chief Executive Officer Steve Easterbrook.

“I am encouraged by our operating performance for the quarter, with positive comparable sales across all segments, including the U.S., as well as sales recovery in China following the prior year supplier issue. I am confident in the fundamental strength of the McDonald’s System and our ability to drive initiatives that are focused on delivering the greatest benefit for our customers,” he added.

The company has credited its turnaround in part to the introduction of its new Premium Buttermilk Crispy Chicken Deluxe sandwich and breakfast, as well as its return to the classic recipe ingredients for McDonald’s iconic Egg McMuffin.

That said McDonald’s next big thing may very well be its McCafe which is generating a lot of traffic to its stores as more and more people are warming to the company’s coffee as a suitable alternative to companies such as Starbucks, Dunkin’ Donuts, and others.

Today, customers view McCafe as equally as good as Starbucks and at less price.

In addition, some customers have found McDonald’s service to be more efficient and effective.

McDonald’s latest strategy may just be the winning one the company has sought for over the years.

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