BUSINESS

McDonald’s Loathe FIFA Behavior

Photo Credit: Rob LaRosa from Las Vegas, NV, USA - McDonald's Headquarters.
Photo Credit: Rob LaRosa from Las Vegas, NV, USA – McDonald’s Headquarters.

McDonald’s, the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets has voiced its concern over the latest allegation and indictments against members of the administration of the Fédération Internationale de Football Association (FIFA).

The company said it knows that its customers around the world are passionate about football, and proffered that it shares their enthusiasm.

“That’s why we’ve sponsored the World Cup globally for more than 20 years. But recent allegations and indictments have severely tarnished FIFA in a way that strikes at the very heart of our sponsorship,” the company said in a statement.

The company said further said it has expressed its concerns directly to FIFA.

It also argued that it believes FIFA internal controls and compliance culture are inconsistent with the company’s expectations for its business partners throughout the world.

“We are not satisfied with FIFA’s current handling of the recent incidents that go clearly against McDonald’s culture and values,” the company stated.

The company said FIFA must now implement meaningful changes to restore trust and credibility with fans and sponsors alike.

“The world expects concrete actions and so does McDonald’s,” the company concluded.

Yvad Billings, Readers Bureau, Fellow

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