Kraft Heinz Takes Hit As Consumers Shun Processed Food

A shift in consumer preference for freshly produced products over-processed foods is putting Kraft Heinz under pressure to catch up with consumers’ needs.

The company reported fourth-quarter sales recently shows a five percent dip in sales, falling short of Wall Street’s forecasts.

Although earnings beat analysts’ estimates, shares of Kraft Heinz have shown a eight percent decline.

The stock is now down almost 40 percent in the last year and has plunged almost 70 percent in the last three years.

Yvad Billings, Readers Bureau, Fellow 

Edited by Jesus Chan

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