Jamaica Welcomes Historic 2 Million Visitors In First Five Months Of 2024

Minister of Tourism, Hon Edmund Bartlett has reported that Jamaica has recorded a historic 2 million visitors within the first five months of the year.

Preliminary data has highlighted that the island welcomed 1,265,830 stopover arrivals and 745,812 cruise passengers from January to May.

This translates to an 8.5% increase in arrivals and USD 1.9 billion in earnings.

The Minister made the announcement at the launch on Reggae Sumfest recently.

He said, “We are seeing the fruits of our collective labor and I am pleased that through public and private sector partnerships, our tourism product continues to be highly sought after. For the first time, Jamaica has recorded this historic figure of 2 million visitors within the first five months of the year and this is testament to the confidence our partners and visitors have in the destination,” said Minister Bartlett.

The Minister also applauded the festival’s organizers while highlighting the impact it has had on tourism’s growth over the years, “Since 2016, Reggae Sumfest has seen approximately 175 thousand patrons with 35 thousand being visitors. Outside of these impressive numbers, the festival injects 20 USD million annually into the local economy. This is why we continue to partner with the festival to attract more visitors into the island and increase the economic benefit for our communities,” the Minister added.

Reggae Sumfest, which began in 1993, has been dubbed the largest music festival in Jamaica and the Caribbean, taking place each year in mid-July in Montego Bay.

Each year, thousands of people, local and international, flock to the country’s tourism capital for a weeklong set of festivities that culminate in two nights of major performances.

“The Reggae Sumfest brand has stood out as an iconic and must-see event for both local and international visitors. Moreover, on a marketing note, it has had the remarkable ability to showcase the rich tapestry of Jamaica’s cultural heritage,” said Donovan White, Director of Tourism.

The island’s forecast for 2024 is 4.58 million visitors with a 9.6% increase in earnings of USD 4.38 billion.

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