Jamaica

Jamaica Set To Establish Tourism Task Force

According to Tourism Minister, Edmund Bartlett his Ministry will establish a Recovery Task Force that will develop a strategic plan for the post-COVID-19 tourism industry.

“This is very important to us, as we know that the world is going to change after COVID-19. We know that there are going to be new paradigms that will emerge,” Mr. Bartlett said.

Additionally, he said, “We also know that there are going to be new markets that are going to emerge, and some of the demographics that now drive the tourism experience are going to change.”

He further indicated that focus will be placed on new innovative drives that are going to influence new products/experiences, “and more importantly, who are going to be the new tourists who are going to come post COVID-19”.

“I think that this is very important, as we also want to look at how the airlines and aviation are going to be configured in this new paradigm.

We are talking with the market, and I must tell you the market is not as pessimistic as some people think,” the Minister opined.

“We are seeing that the appetite for travel has not died. For example, bookings for May and June are still very strong. People have bought vacations sometimes a year in advance, people are members of clubs, and people have a rewards program that they are benefiting from, and all of these are impacting on the way that the appetite for the industry is still holding,” he added.

The Minister noted, however, that everything is dependent on how the world manages the novel coronavirus (COVID-19).

“If we do what we have to do in Jamaica, we can flatten the curve, and our recovery period can be short,” he emphasized.

Carol May, Readers Bureau, Fellow

Edited by Jesus Chan

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