Jamaica is looking to revitalize and tap into the potential of the sport of golf to attract visitors to the island, to boost the tourism industry and economy.
The global golf tourism market, where people take trips with the main purpose of playing the sport, is valued over US$17 billion, according to the International Association of Golfing Tour Operators (IAGTO).
An estimated 56 million people play golf worldwide, of whom 26.7 million are in the United States (US) alone, which is the leading market in terms of the sport contributing over US$60 billion to that economy.
The Government is collaborating with stakeholders, such as Sandals Resorts International, in targeting what is considered to be the largest sports-related travel market.
Recently, Sandals hosted 166 travel advisors from across the US at its 18th annual USA Travel Advisor Golf Tournament at the organization’s Golf and Country Club in Ocho Rios, St. Ann. It was the event’s first staging since the onset of the COVID-19 pandemic.
The two-day tournament comprised teams playing in a four-member scramble, putting their skills to the test, and competing in various activities throughout the tournament.
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Edited by Jesus Chan
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