SPORTS

ICC Hits It Big With Facebook

The International Cricket Council (ICC) has struck a groundbreaking four-year partnership deal with Facebook, which will see the social media platform carrying match recaps, in-play key moments, and other match and feature content.

The partnership will grant Facebook exclusive digital content rights for ICC global events in the Indian sub-continent and will also carry post-match recaps throughout the rest of the world through to 2023.

The collaboration builds on the unprecedented digital success of the ICC Men’s Cricket World Cup 2019, which cemented cricket’s position as one of the world’s most-watched sports, netting 4.6 billion #CWC19 video views across ICC’s digital and social media platforms.

In a press release, ICC Chief Executive Manu Sawhney said, “We are delighted to welcome Facebook to the global cricket family for this multi-year, multi-market partnership which is a first for our sport. The combination of one of the world’s most-watched sports with one of the world’s largest platforms is exciting for the future of our game.”

Sawhney applauded the partnership and noted the value that Facebook will add to cricket.

” We are delighted to welcome Facebook to the global cricket family for this multi-year, multi-market partnership,” he said.

“The record-breaking growth in digital consumption at this summer’s ICC Men’s Cricket World Cup demonstrated the continued power of cricket to connect and engage more deeply with diverse audiences around the world,” added Sawhney.

He said further,“Throughout the competitive bid process, we received tremendous interest from a range of platforms, all of whom recognize the phenomenal reach of cricket. In Facebook, we have a genuine partner who shares in our ambition to continue to grow and deepen engagement with cricket fans globally using its platforms.”

On the other hand, Ajit Mohan, VP, and Managing Director Facebook India said, “We are excited to partner with the ICC to bring the most exciting moments in cricket to Facebook Watch and to chart the next stage of technology-led transformation in cricket.”

He noted that the company’s various platforms are well-positioned to provide sports entertainment to fans.  

“With Facebook, Instagram, and WhatsApp, the ICC has an exceptional opportunity to leverage our family of apps to serve current sports fans as well as bring in an entirely new generation of fans. Every day, people come to our platforms to talk about and form friendships around, cricket. With this partnership, we will be able to serve these fans with the kind of premium content that can ignite new conversations, new connections, and new followership.”

He added, “The future of AR and VR is being charted by Facebook and we are excited about the possibility of bringing the best of our innovations to fans around the world.”

The package according to the media release includes the following events across the 2019-2023 cycle:

ICC Major Global Events

ICC Women’s T20 World Cup 2020

ICC Men’s T20 World Cup 2020

ICC Women’s Cricket World Cup 2021

ICC World Test Championship Final 2021

ICC Men’s T20 World Cup 2021

ICC Women’s T20 World Cup 2022

ICC Men’s Cricket World Cup 2023

ICC World Test Championship Final 2023

ICC Men’s Qualifying Events:

ICC Men’s T20 World Cup Qualifier 2019

ICC Men’s Cricket World Cup Qualifier 2022

Other ICC Events:

ICC U19 Cricket World Cup 2020

ICC U19 Cricket World Cup 2022

Carol May, Readers Bureau, Fellow

Edited by Jesus Chan

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