NEWS

Grenada Set To Meet Visitor Arrivals Target

Photo credit: dpursoo

According to a press report, Grenada says it is set to welcome half-a-million visitors to the island with tourism officials backing its “marketing beyond the main hub” campaign.

Patricia Maher, the chief executive officer of the Grenada Tourism Authority (GTA), reportedly said, “We’re on track to meet our target of 500,000 overall visitors to Grenada, Carriacou, and Petite Martinique this year and being at World Travel Market provided an unrivaled opportunity to champion Grenada to the global travel industry and media.”

She further stated, “In 2017 we set this target of welcoming 500,000 visitors to the island and from what we are seeing now, we are going to achieve this as we expand our reach within the traditional source markets.”

Additionally, she noted that as of September the island had recorded an increase of 20.45 percent in visitor arrivals when compared to the same period last year.

The GTA cited the United States, the United Kingdom, and Canada as their market source.

She posited the view that Scotland, for example, is now included as a main market within the United Kingdom and also underscored the fact that Atlanta, Chicago, and Boston is now a focus within the USA market as well as Montreal in Canada.

“Growth in these markets, can lead to changes and so we will continue our marketing efforts and strategies in these cities as we embark on initiatives to encourage more visitors to the island,” she further said.

GTA figures have shown a growth trend since 2009.

Marcia Wright, Readers Bureau, Contributor

Edited by Jesus Chan

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