Govt Targets Tourist Markets In Africa And Middle East

Jamaica’s source markets for tourists are being further expanded and diversified to include several countries in Africa and the Middle East.

Tourism Minister, Hon. Edmund Bartlett, said that the Government has engaged counterpart officials and airline executives in those regions regarding flight arrangements.

He said that the market diversification is in recognition that traditional locations like the United States, Canada, and United Kingdom, which he described as legacy markets, could be upended by the lingering effects of the COVID-19 pandemic and the Ukraine-Russia conflict, among other disruptions.

Consequently, Mr. Bartlett, who has been leading the talks for the Government, said steps are being taken to “future proof” the local industry and safeguard the interests of all stakeholders, including small and medium tourism enterprises (SMTEs).

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Edited by Jesus Chan

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