Google Puts New Thinking Into Its Logo

Google, the American technology giant, is reinventing itself; not only through recent restructuring — thus the new name Alphabet, but also throughits new logo design.

The new logo according to the company will soon be seen across all its products.

The company has embarked on the biggest redesign of its logo since 1999.

It maintains the renowned elements of the blue-red-yellow-blue-green-red color sequence but with new sans-serif type face and a paler color tone.

“Google has changed a lot over the past 17 years – from the range of our products to the evolution of their look and feel. And today we’re changing things up once again,” the company said.

The company asserts that the redesign was meant to reflect the way that people interact with Google products across many different platforms, apps and devices.

“It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue ‘g’ icon and replacing it with a four-color ‘G’ that matches the logo.”

The company’s logo has undergone a series of changes over the years. Some of these include colors, 3D letters have been flattened, an exclamation point came and went in 1999, slimmer font size, and reduced shadow.