How To Recover Lost Customers

Customers defect from doing business with a company for various reasons. These may include: • Dissatisfaction with product delivery, price, service, installation, or the physical environment • The mishandling of a complaint • Failure to communicate changes • Feelings of neglect • Lack of social responsibility The fact is in the long run, business profits are tied to a company’s […]


What Is Balance Of Payments?

The Balance of Payments is defined by as “a record of all transactions made between one particular country and all other countries during a specified period of time. Balance of payments compares the dollar difference of the exports and imports, including all financial exports and imports. A negative balance of payments means more money is flowing out of the country than […]


Common Business Plan Mistakes

What are the most common mistakes when writing a business plan? Here is my list of the ones to make sure you avoid. While including the necessary items in a business plan is important, you also want to make sure you don’t commit any of the following common business plan mistakes: Putting it off.
Too many businesses make business plans only […]


Brand Strategy Decisions – A Major Challenge

Building a strong brand is the quest of any marketer who wants to create a meaningful difference within the marketplace. This, however, is not an easy task as it requires strategic thinking, an understanding of the dynamics of a competitive market environment as well as recognizing the capabilities and limitations of the organization for which one works. The following therefore […]


Customer Service – A Link To Profit

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” — Charles Darwin Today, as the marketing environment becomes more and more competitive exceptional customer service must now not only be viewed as an integral part of a company’s business but also should be seen as an indispensable component. […]

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Russell Brand Ruffles Feathers On Morning Joe

British-born comedian, actor, and author, Russell Brand in a cameo appearance on  MSNBC’s program, “Morning Joe”, ruffles the feathers of the show’s hosts. The multi-talented Brand is well-known not only for his craft but also his eccentricity and controversies. He was dismissed from MTV after he showed up to work dressed as Osama bin Laden. He was also forced to […]


Apple Bites Shoppers!

  New York!!!! Concrete jungle where dreams are made of, There’s nothing you can’t do, Now you’re in New York!!! These streets will make you feel brand new, The lights will inspire you, Let’s hear it for New York, New York, New York – Jay-Z & Alicia Keys – Empire State of Mind. Those were the lyrics of the song […]


It’s The Market, Stupid

We have come a long way from the village square where subsistence farmers traded and haggled, trying to unload all their produce before the sun set on the market place. Big spacious buildings with temperature control rooms for commodities and traders have replaced the seemingly disorganized, garbage littered square, and though there is the robust interaction of buyers and sellers, […]

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Is Morning Joe Fast Becoming Morning Blow?

Today, the media in general is described as the fourth Estate – a term originally reserved for the press (Newspapers). It is said that the term was first coined by Edmund Burke (1729-1797), a British politician, as noted by Thomas Carlyle in his book, “Heros and Hero Worship in History.” Burke said that there were three Estates in Parliament, but […]