BUSINESS

BUSINESS

Compensating The Workforce

Today, although studies have shown that there are other factors apart from money that are important in motivating the workforce, one cannot underscore or overemphasize the role of money in motivating workers. In fact, the classical theory of motivation suggests that money is the sole motivator for workers. People do not work for free, and how much they are paid […]

BUSINESS

Why Customers Complain And Switch To The Competitor

Customers are considered to be assets of a company; therefore, they are deemed valuable and must be protected. It follows then that dissatisfied customers are bad news for any company that is vying for customers’ attention and ultimately seeking to gain their loyalty. Now, here are 10 reasons for customer complaints and why they switch to the competitor: 1)  Poor […]

BUSINESS

Career Development – The Way Forward

Today, more and more people are becoming aware of the crucial role that career development plays in achieving success in the workplace. At the same time, however, there are also many people who are groping in the dark, not knowing the way forward or the next step to take with regards to their career. In organizational behavior, a career is […]

BUSINESS

How To Recover Lost Customers

Customers defect from doing business with a company for various reasons. These may include: • Dissatisfaction with product delivery, price, service, installation, or the physical environment • The mishandling of a complaint • Failure to communicate changes • Feelings of neglect • Lack of social responsibility The fact is in the long run, business profits are tied to a company’s […]

BUSINESS

What Is Balance Of Payments?

The Balance of Payments is defined by Investopedia.com as “a record of all transactions made between one particular country and all other countries during a specified period of time. Balance of payments compares the dollar difference of the exports and imports, including all financial exports and imports. A negative balance of payments means more money is flowing out of the country than […]

BUSINESS

Common Business Plan Mistakes

What are the most common mistakes when writing a business plan? Here is my list of the ones to make sure you avoid. While including the necessary items in a business plan is important, you also want to make sure you don’t commit any of the following common business plan mistakes: Putting it off.
Too many businesses make business plans only […]

BUSINESS

Brand Strategy Decisions – A Major Challenge

Building a strong brand is the quest of any marketer who wants to create a meaningful difference within the marketplace. This, however, is not an easy task as it requires strategic thinking, an understanding of the dynamics of a competitive market environment as well as recognizing the capabilities and limitations of the organization for which one works. The following therefore […]

BUSINESS

Customer Service – A Link To Profit

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” — Charles Darwin Today, as the marketing environment becomes more and more competitive exceptional customer service must now not only be viewed as an integral part of a company’s business but also should be seen as an indispensable component. […]

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Russell Brand Ruffles Feathers On Morning Joe

British-born comedian, actor, and author, Russell Brand in a cameo appearance on  MSNBC’s program, “Morning Joe”, ruffles the feathers of the show’s hosts. The multi-talented Brand is well-known not only for his craft but also his eccentricity and controversies. He was dismissed from MTV after he showed up to work dressed as Osama bin Laden. He was also forced to […]

BUSINESS

Apple Bites Shoppers!

  New York!!!! Concrete jungle where dreams are made of, There’s nothing you can’t do, Now you’re in New York!!! These streets will make you feel brand new, The lights will inspire you, Let’s hear it for New York, New York, New York – Jay-Z & Alicia Keys – Empire State of Mind. Those were the lyrics of the song […]