According to press reports, Jamaica’s Olympic athletic icon Usain Bolt has announced that his foundation is to become part of ‘Athletics for a Better World’, powered by the IAAF.
The Usain Bolt Foundation will join forces with Athletics for a Better World to inspire positive social change through education, cultural development, and sport.
Athletics for a Better World is the IAAF’s social responsibility program, which provides organizations and people with a platform to use the universality of athletics to make a positive difference around the world.
As part of Athletics for a Better World, the Usain Bolt Foundation will be able to utilize the IAAF’s global reach, marketing channels and sporting credibility to spread their message and reach more young people than ever before. Bolt will also add his name to the 12 athlete patrons currently involved in the campaign who include Jackie Joyner-Kersee, Marie-José Pérec, Paula Radcliffe, and Wilson Kipketer.
Bolt reportedly said, “I am very proud that the Usain Bolt Foundation is officially partnered with the IAAF’s ‘Athletics for a Better World’. Since the foundation was formed, I, along with all the staff and volunteers, have worked very hard to inspire kids to become anything that their heart desires. So, to be given this accolade by the IAAF is a reward for all the hard work we have put in and also a great opportunity for us to develop the foundation further and inspire more young people around the world.”
“I’m thrilled that the Usain Bolt Foundation is partnering with ‘Athletics for a Better World’. Together, the IAAF and Usain Bolt will not only help reach and change the lives of thousands of children through athletics but also inspire lasting social change. I know the positive impact Athletics can have and what a strong role model Usain Bolt is to millions of people around the world. The combination of the two is a very powerful force and we look forward to working together and making a real difference,” noted Sebastian Coe, President of the IAAF.
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