Apple Up The Ante In Sales

Apple has announced the sales of 13 million of its new iPhones over one weekend, in a record-breaking launch for the latest model of its newly minted smartphone.

Photo Credit: Wikipedia - Apple Computer retail store on Fifth Avenue in New York City. — Photo Credit: Wikipedia – Apple Computer retail store on Fifth Avenue in New York City.

The giant American tech company began selling the iPhone 6S and 6S Plus in a number of different markets including China at its sales launch.

The company announced that the new devices will also be available in 40 additional markets beginning October 9.

These additional markets include Italy, Mexico, Russia, Spain, and Taiwan.

The new iPhones will be available in over 130 countries by the end of the year.

“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” said Tim Cook, Apple’s CEO. “Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9.”

At the same time, the company has called on customers to check the Apple Store® app or Apple.com to receive updates on availability and estimated delivery dates.

The company also stated that every customer who buys an iPhone 6s or iPhone 6s Plus at an Apple Retail Store will be offered free Personal Setup service, helping them customize their iPhone by setting up email, showing them new apps from the App Store℠ and more, so they’ll be up and running with their new iPhone before they leave the store.

In addition, Apple has unveiled new lease and finance terms for U.S. customers, which analysts said could boost sales and shorten the upgrade cycle, at a time when carriers are moving away from smartphone subsidies.

Apple said that it will roll out the new devices to more markets in the coming weeks and that they would be available in 130 countries by the end of the year.