BUSINESS, Commerce

Apple Shows Its Hand In iPhone 7 Launch

Apple took the show of its next-generation of smartphones and a slew of other products to its annual press event on earlier this week.

apple-7The company touted its new series of iPhone – iPhone 7 and iPhone 7 Plus as the best, most advanced iPhone ever, packed with unique innovations that improve all the ways iPhone is used every day.

At the new product launch, the company noted that the new iPhone features include new advanced camera systems that take pictures like never before, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers, wide color system from camera to display, two new beautiful finishes, and is the first water and dust resistant iPhone.

The company stated that the iPhone 7 and iPhone 7 Plus will be available in more than 25 countries beginning Friday, September 16.

“iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

“The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone,” he added.

The company boasted a series of new features with its New Advanced Camera Systems. Some of these include the following:
A 12-megapixel camera that includes optical image stabilization on both iPhone 7 and iPhone 7 Plus,

A larger ƒ/1.8 aperture and 6-element lens that enable brighter, more detailed photos and videos, and a wide color capture allow for more vibrant colors with more detail.

A 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos. The dual 12-megapixel cameras will also enable a new depth-of-field effect, using both cameras on iPhone 7 Plus to capture images, while sophisticated technology including Machine Learning separates the background from the foreground to achieve amazing portraits once possible only with DSLR cameras.

The company also noted its new custom-designed Apple A10 Fusion chip makes it the most powerful chip ever in a smartphone, while also getting more time between charges with the longest battery life ever in an iPhone.

It also lauded its new stereo speakers which it said offers an amazing and immersive sound that is two times louder than the iPhone 6s, offering increased dynamic range of sound and a higher quality speakerphone.

The company stated that the new iPhone comes with EarPods and Lightning connector which will deliver incredible sound, as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories.

According to the company, both the iPhone 7 and iPhone 7 Plus have gorgeous design silver, gold and rose gold finishes.

Additionally, there will be two all-new black finishes — a beautiful black finish that has an anodized matte appearance, and an innovative jet black finish that has a deep, high-gloss look.

Furthermore, it stated that the new iPhone will feature the brightest, most colorful Retina HD display ever in an iPhone, given its wide color gamut for cinema-standard colors, greater color saturation, and the best color management in the smartphone industry.

iPhone 7 and iPhone 7 Plus also come with iOS 10, the biggest release ever of the world’s most advanced mobile operating system, the company noted.

It also announced that the iPhone 7 and iPhone 7 Plus will be available in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models starting at $649 (US), and the new jet black finish will be offered exclusively on the 128GB and 256GB models from, Apple Stores, Apple Authorized Resellers and select carriers.

Yvad Billings, Readers Bureau, Fellow

Edited by Jesus Chan

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