If music be the food of love, play on,

Give me excess of it; that surfeiting,

The appetite may sicken, and so die.

— William Shakespeare, Twelfth Night

Apple dances to various types of music, the range of its product portfolio speaks for itself. The company’s latest venture into streaming music has given it more reason to dance as its service has carved out a niche of 6.5 million paying subscribers, not bad for a company that has just made its entry into a crowded and competitive environment.

According to figures cited by Timothy D. Cook, Apple’s chief executive, about 60 percent of those who sampled Apple’s music streaming stayed on.

He also reportedly stated that Apple Music, had a total of 15 million users, 6.5 million of whom pay.

Apple Music, was introduced at the end of June and offered customers three months of music free; those who continue after their trial periods end pay $10 a month for individual accounts or $15 a month for family plans.

The company competes for share of ears among companies such as Spotify, Pandora, Rdio, and Google Play among others.

In August, the company noted that 11 million people had tried its music service during the trial periods which closes at the end of September.

People within the music industry had anxiously awaited Apple’s subscriber numbers, and although its numbers are not as robust as one would have expected, there were teething problems the company’s executives maintained.

Spotify had indicated earlier in the year that it had 20 million paying users around the world and 55 million who use its advertising-supported free version.

Yvad Billings, Readers Bureau, Fellow

Editing by Jesus Chan

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