LIFESTYLE

Apple Bows To Taylor Swift’s Demand

Taylor SwiftMusic goddess Taylor Swift continued her kick ass mode by butting head with one of the world largest information technology companies — Apple.

The decision by Apple to not pay artists royalty for the use of their music over a three month trial period of a new streaming service to customers did not sit well with Swift and she made no bones about it.

“Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing,” Swift said in a Tumblr post.

“But I say to Apple with all due respect, it’s not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this. We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation,” she added.

The artist also indicated that she would be withholding her album “1989” from Apple streaming service which is scheduled to begin June 30.

Swift’s angst was that the new artist or band that has just released their first single will not be paid for their success.

“This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field…but will not get paid for a quarter of a year’s worth of plays on his or her songs,” she wrote.

The artist, however, didn’t have to wait long before getting a response from Apple.

The company’s head of software and services, Eddy Cue, reportedly call the artist who is on tour in Amsterdam to explain to her that Apple will change its policy by paying artist for streaming, even during the customer’s free trial period.

Swift has already waged war with Spotify, pulling almost all her material from the streaming service last November because she felt it devalued her music.

Yvad Billings, Readers Bureau, Fellow

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