The company has recently filed lawsuit against several Web “entrepreneurs” whom it accused of offering fake reviews for sale.
Now, the online retailer took a major new step in its legal fight to cleanse itself of bogus reviews—suing 1,114 John Doe reviewers who sold their reviews on the website Fiverr.com.
The Fiverr.com is a website that allows for the selling of services within stipulated guidelines for a fee of $5 per job.
Fiverr has not been named in the lawsuit although its platform is used as the major vehicle for driving these fake reviews.
According to press reports, Amazon investigation has allegedly found more than 1,000 people on Fiverr offering to create fake Amazon reviews.
Most promised positive or five-star reviews.
“I will post awesome review on your amazon product, kindle book, ebook etc,” read one offer cited in the suit.
Sellers and Manufacturers have warmed to these positive review pitches as it put them in favorable light in the eyes of the consumers.
“Unfortunately, a very small minority of sellers and manufacturers tries to gain unfair competitive advantage for their products,” write Amazon lawyers.
“One such method is creating false, misleading, and inauthentic customer reviews. While small in number, these reviews can significantly undermine the trust that consumers… place in Amazon, which in turn tarnishes Amazon’s brand.”
The complaint accuses the reviewers of breach of contract for violating Amazon’s “Conditions of Use,” as well as violating the Washington State Consumer Protection Act.
Amazon lawyers say the state law violations entitle them to collect treble damages and attorneys’ fees.
“Amazon is bringing this action to protect its customers from this misconduct, by stopping defendants and uprooting the ecosystem in which they participate,” the complaint concludes.
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