Amazon Is Going Brick And Mortar

Opens first physical bookshop in Seattle

Is Amazon seeking to follow Apple’s template of making brick and mortar store chic and sexy?

The company will be launching its first bookshop in Seattle, a move the company described as a “physical extension” of its business.

The bookstore will be stocked with most of the popular books that Amazon.com carries online and at the same prices.

The company will also offer customers the opportunity to interact with its products including the Kindle and its Fire TV.

The company’s competitors however, are not happy and are now on heightened alert given Amazon’s mammoth resources.

One of the company’s rival booksellers is reported as having said that it hoped the venture “falls flat on its face”.

In the meantime, Amazon Books vice-president Jennifer Cast has announced that the company’s “real, wooden doors” is set to open its door at the Seattle University Village in early November.

“Amazon Books is a physical extension of Amazon.com. We’ve applied 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping,” she stated.

The shop will stock 5,000 books in the 5,500-sq-ft (510-sq-m) space, with the majority chosen on the basis of customer ratings, pre-orders, sales, popularity on reader recommendation site Goodreads, and the shop’s curators’ assessments.