BUSINESS, Commerce Inc. Set To Offer $10 Bras Inc., the largest Internet-based retailer in the world by total sales and market capitalization is set to move into new territory in terms of its market offer.

According to press reports, the online retailer plans to start selling its own line of competitively priced women’s intimate apparel on its U.S. website.

Reports have indicated that the popular online shopping company could begin its sales offer as early as within the next few weeks.

Companies such as Victoria Secret, Calvin Klein, L Brands Inc. among others have reason to fear Amazon moving in onto their turfs.

Amazon, which already sells intimate apparel from several department-store brands, has a history of leveraging consumer data from its online listings and offering cut-rate prices to grab market share.

A price offer of $10 per bra is a steal for consumers and may prove difficult for established brands to match.

Amazon already sells bras for under $10 in Europe, where it uses the label Iris & Lilly.

Barbara Greene, Readers Bureau, Fellow

Edited by Jesus Chan

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