BUSINESS

Apple Launches “Today at Apple” Educational Program

Legendary hip-hop producer RZA leads an “Art of Beatmaking” Session at Apple Williamsburg, Brooklyn.
Legendary hip-hop producer RZA leads an “Art of Beatmaking” Session at Apple Williamsburg, Brooklyn.

Apple in a news release has announced plans to launch dozens of new educational sessions next month in all its stores which numbered 495 in total.The educational sessions will cover a range of topics that include photo and video to music, coding, art and design, among others.

The educational sessions will cover a range of topics that include photo and video to music, coding, art and design among others.

The hands-on sessions collectively called “Today at Apple,” will be led by highly-trained team members, and in select cities world-class artists, photographers and musicians, teaching sessions from basics and how-to lessons to professional-level programs.

“At the heart of every Apple Store is the desire to educate and inspire the communities we serve,” said Angela Ahrendts, Apple’s senior vice president, Retail. 

‘Today at Apple’ is one of the ways we’re evolving our experience to better serve local customers and entrepreneurs. We’re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins,” Ahrendts further noted. The free educational programs will focus on the features of Apple products customers love most, across all skill levels and ages.

The company will also offer special programs for families and educators.

Nigel Belle, Readers Bureau, Fellow

Edited by Jesus Chan

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