According to Bloomberg, the e-retail giant is working with known sportswear-makers’ suppliers and manufacturers to challenge companies such as Nike, Lululemon, among others in an increasingly crowded market.
The report noted that the project is still in its very early stages — Amazon hasn’t signed long-term contracts yet, but it has already started ordering small batches of products as part of a trial. The first batches were shipped to the company back in August.
Although Amazon already stock clothing and fashion line, it is seeking to cover all its bases so that shoppers can have a one-stop shopping experience with its platform.
Bloomberg noted in its report that Amazon usually looks into making its merchandise whenever it wants to fill the gaps in its inventory.
Some brands choose not to sell certain items on Amazon, and the company wants to be able to offer those to customers, so they won’t have to shop anywhere else.
Barbara Greene, Readers Bureau, Fellow
Edited by Jesus Chan
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